Recently I was invited to be part of a Mock wedding.
From the outset, I do not photograph weddings, not my thing and I am the first one to cringe when I see a wedding with all attendees with a device trying to get the shot.
Lyn from Harvesting the Feast approached me to take some photos of wedding banquets at Fawcett Hall for a wedding.
I originally started to back up at a fast rate of knots until she said, there are no people attending.... its a mock wedding.
Ok, I thought this can work.. Collaborative Marketing, according to Forbes ( June 18, 2013 ) in a nutshell, is the process of sharing resources to increase leads, brand, and influence.
Back then they were claiming it was going to be the next big thing…. In fact, for our region it has been going on for some time…especially in the tourism and business arenas.
You only have to look at Offical Visitor Guides (OVG's) that have been produced in our region since the 1920's.
Back then the highlight ( or the drawcard for visitors ) was electric light in guesthouses and or running water and or the ultimate hot showers.
Today businesses can come together and work collectively, they just need someone to drive it, to curate it and to encourage participation.
There has to be an identified end goal, a common interest, benefits, leveraging opportunities and a flow-on effect for this to work for all parties that come together for a project such as this.
In this case for Lyn, it was the up and coming wedding season and future advertising opportunites....having that fresh approach and new images.. Lyn wanted to promote firstly her mobile catering business with gorgeous food options, Fawcett Hall as a venue for uniquie bouritque weddings, and local businesses who cater to the wedding industry.
The initial results are attached!
More words on the blog!
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